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Demeter Sekem —

Healthy and organic are two amazing words

Project Summary

Launch Date

April
2017

Categories

Project Number

11N.

Healthy and organic are two amazing words that makes your life absolutely better. SEKEM has the greatest food kissed by sun, grown and picked by Egyptian farmers with love and passion. SEKEM is not only an organic brand, but it’s an Organic Demeter with high quality ingredients, and has many certifications and awards. It also has a wide range of products. We were targeting audience who are looking for premium food choice.   Results: While the first two quarters of handling SEKEM account, the page likes increased by 10K. It’s a huge success for a brand that targeting healthy minded people in Egypt. In the first quarter, we achieved 4% engagement rate. In the second one, we achieved 6% engagement rate.   What we did: Off course we approached the creative way, by creating new ideas and creative concepts. We wanted to make good awareness and reach the potential customers. We started to make campaigns and telling how important is being healthy and eat organically. We shot video recipes to add value and build a strong relationship. We launched date bites product line and it was amazingly successful. We also did online and offline Event’s coverage for two important events, the first one was Cairo runners and the second was Cairo bites.

Motion graphic videos were perfect for informative content, and the photo sessions highlighting how amazing is the healthy life

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