Skip to Menus Skip to Contents

Work

Monginis —

Your mom is a treat? get her a treat

Project Summary

Launch Date

March
2017

Categories

  • Content
  • Design
  • Marketing
  • Photography
  • Video Production

Project Number

1N.

“Mama Helwa”

Your mom is a treat...

Sounds like a compliment, right? Well somehow in the Egyptian streets it might be considered inappropriate, an insult or even a sarcastic comment. The phrase didn’t just lose its beautiful meaning but gained a new and negative one.