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Don’t befriend the charger

Project Summary

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  • Advertising
  • Digital Advertising

Project Number


How many times do you meet your charger every day? If you can’t go out without it, if you demand a seat next to a power source everywhere you go, and if your power bank is as important as your wallet, then you have fallen deep in a toxic friendship with your charger. With the new Infinix Hot 8’s 5000 mAh battery you can finally break free from this relationship, but how do you think the chargers feel about that? In our new campaign for Infinix we approached this issue from the charger’s point of view and imagined how they feel about their lifestyle going everywhere with their owners and then how does the Infinix charger feel that his owner only visits him once every four days. This campaign has generated tons of views and positive feedback on all social networks (YouTube, Facebook & Instagram) and received a very high engagement and share rate. The product was sold out over 3 times during this campaign.
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