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Work

Crystal Ghee —

Create, Mom, Create.

Project Summary

Launch Date

April
2019

Categories

  • Content
  • Photography
  • Video Production

Project Number

12N.

To accompany the launch of a few new products, Crystal, launched a new platform for their brands called “Ebde3y”. Get creative. We wanted to give this platform a proper introduction and what better timing it is to show the creative side of women other than on, our main target market’s day, mother’s day to do that on. The brand’s message is for women to ‘get creative’ but we think they already are. Maybe all we need to do is to show them, encourage them and support them. The campaign didn’t stop with the video ad. On Crystal’s page a series of competitions started with the purpose of highlighting the work of some of the most creative Crystal moms, and to inspire those aspiring to be. The competitions are only the first of many steps in our journey to support creative women and this campaign is not the first but certainly an important step in our journey of creating good work with good brands.
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