All of us remember our childhood memories and looking forward to live it again, and now Corona can give you this chance with one bite you can be child.
Corona’s situation was that it doesn’t have any digital activity or image.
The brand was afraid of being online, we helped it and started together the first step on social media.
Corona is sharing with us massive moments of our childhood, and it’s a pretty edgy so we used it in branding campaigns, we engaged with the audience in a funny way and played on the designs and the photography in a good way, totally we repositioned the brand image on the social media.
So we end up with over 210K fans, high engagement rate, and the audience loved our brand and made very good reviews with 4.7 average rate.