March 31, 2019

You Can be a Child Again.

  • Design

    Social Media Management, Video Production

  • Client

    Coronq

Overview

Corona is one of the oldest Egyptian chocolate and sweets brands.

Everyone in Egypt knows corona and everyone had at least eaten it once as a child. As a myriad of different chocolate brands have appeared in the last two decades, the new generations have come to know little about the classic corona and its sales have dropped in recent years.

Challenge

Corona didn’t have any digital appearance or image at all.

The brand had reservations about diving into social media and was content for a while in the past with just its fame as an old and notorious brand. Our objective was to create a digital appearance for corona so that they can be part of the modern age as the giants they are in the Egyptian industry. We wanted to let people remember what it was like to be a child and eating corona products.

Our Solution

Childhood memories, feelings, scents

views and flavors can all bring beautiful nostalgic feelings that are capable of making anyone smile and remember fondly his carefree childhood. Vintage art, ads, old football jerseys and ads are part of everyone’s childhood and with just a look it can take you back. Our campaign had a 70s to 90s theme that induced nostalgia in the hearts of our viewers, reminding them of the good and simple times they had as children and the joy they had as they ate corona products and treats.

Our Execution

Turning our solution into a reality!

Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts

Conclusion

We repositioned the brand’s image in the market and on the digital and social media platforms.

The campaign received very good reviews and generated great reactions and shares as people shared it amongst each other to stir the nostalgic feelings between their friends and families. We generated a huge number of fans and followers and made a comeback to corona in the market in terms of sales as people remembered what they had let go of and came back to being loyal corona fans.

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Services used

Creative Services

Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.

Video Production

Moving pictures that promote a brand or send a brand message are our bread and butter! video copies and quality is like no other! Always original and always top notch quality!

Social Media Management

Your social media cannot be in safer or more creative hands. A brand’s objective becomes Dottopia’s Persistent goal that knows no rest until completion.

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