TECNO is a Chinese mobile phone brand that offers mobile phones equipped with the latest technologies.
O v e r v i e w
C H A L L E N G E
Promote Tecno's launch of the new 'Spark 5' phone.
The spark 5 is a smart phone with higher-than-average specs and a below than average price, perfect for ambitious youngsters.
We were asked to make a session that would truly display our target audience and our communication tone of voice.
The photos should radiate energy, creativity, youth and an optimistic and happy outlook.
O u r S o l u t i o n
Create two photography directions that resemble the required tone of voice.
The first direction was a sunny outdoor one that speak of the youth energy. The photos would radiate energy, vitality and the adventurous spirit of youth.
The second direction was an indoor one showing our youth holding the phone in the many youthful poses, like taking a selfie or texting and other stuff of that sort.
This direction displays the intimate relationship between the youth and their phones and how they use it to have fun and connect with others.
O u r E x e c u t i o n
Turning our solution into a reality!
Starting from storyboard, shooting and teatment to a high production photography.
We created a significant photo session generating a youthful photos featuring TECNO Spark 5.
O u r I m p a c t
Both directions were used by TECNO to advertise and promote for the Spark 5 phone.
The photo session resulted in higher product awareness and a remarkable increase in numbers of reach, reactions and sales of the Spark 5.