Crystal – Chef’s Secret

  • Design

    Creative, Social Media Management, Video Production

  • Client

    Crystal

O v e r v i e w

Crystal is one of the top and most influential brands in Egypt in the field of ghee, butter and oil.

C H A L L E N G E

Increase the engagement rate and grow Crystal's target audience base.

During the brand’s most beneficial season using crystal’s big reputation and our brand ambassadors Chef Fatma Abu-Haty and Chef El-Sherbiny.

T H E  G O A L

Campaign Mission

Reach a higher rate of engagement by targeting potential audience to grow Crystal’s customer base.

O u r   S o l u t i o n

Create an online show called "Ser El Chef" or "The Chef’s Secret" starring our famous Chefs.

The show involved our famous brand ambassadors going to the most famous restaurants in Egypt to interview their owners and/or the chefs of the place.

In the show we ask them about their restaurants and the secret of their delicious tastes that have attracted tons of Egyptians to eat there.

We also created a live show that involved both brand ambassadors talking live online with an audience. The audience asks them questions that the ambassadors answer and talk about different topics regarding food and cooking using Crystal products.

O u r  I m p a c t

Crystal's Digital Rise!

The results were absolutely spectacular and ground-changing! We took the brand to another level, the shows increased our organic reach by almost 9 times.

Our engagement rate with the audience doubled during and after the show’s duration. Subscriptions on Youtube almost tripled in number!

These numbers significantly enhanced the brand’s positioning in the market as one of the top market leaders across the whole nation.

O u r  N u m b e r s

Numerically Measuring Our Campagin Success

0
.9M

Total Reach on Facebook

0
.9M

Video views on YouTube

0
.2M

Video views on Facebook

0
K

Engagement on Facebook

0
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Engagement Rate on Facebook

0
K

Total Reach on Instagram

0
.8M

Subscriptions Added on YouTube