SEKEM Demeter – Healthy and organic are two amazing words.

In 2017, Egypt’s healthy and organic food business began to expand and extend throughout many different regions. SEKEM Health, on the other hand, discovered a problem in spreading awareness about their healthy and organic products; additionally, it was more sophisticated to reach people in Egypt who are looking for premium healthy food. As a result, SEKEM Health began to seek our services in raising awareness and reaching out to their target audience, which we were succeeded in.

SEKEM Health’s main issue was reaching their target customer base in Egypt for two reasons: one: people who are interested in healthy and organic food in Egypt are rare, and two: SEKEM’s products are made out of high quality ingredients, which made SEKEM’s target A and B+ classes, narrowing the target audience and making it more sophisticated to be reached.

What we did? Of course, we took a creative approach, generating unique ideas and concepts. We started to raise awareness and reach out to potential clients. We began to create campaigns underlining the need of eating healthily and organically. We created video recipes to add value and strengthen our relationship. We also provided online and physical event coverage for two major events: Cairo Runners and Cairo Bite.

Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts