Revolutionizing Medical E-commerce: A 11X ROI Google Ads Campaign in Saudi Arabia

  • Client

    MOF

  • Service

    Performance Marketing

Client Background

Medical Outfit is a leader in KSA’s Medical uniforms, aimed to sell medical uniforms in the whole gulf area.

ثورة في التجارة الإلكترونية الطبية: حملة Google Ads تحقق عائد استثمار 11 ضعف في السعودية

Challenges

This case study details the successful Google Ads campaign for a medical outfit e-commerce website, resulting in an impressive 11X return on investment within just 21 days in Saudi Arabia. We’ll explore the strategies and tactics employed to achieve this remarkable outcome.

Diverse needs and specialties:

Medical outfits cater to a wide range of specialties, each with specific requirements for functionality, comfort, and material properties

Multiple buying decision-makers:
Students in medicine universities, doctors who just graduated, doctors and medical consultant

Direct and indirect competitors:

The E-commerce website for medical clothes in the same countries, indirect is the medical outfit brands with an e-commerce website

Tight deadline of 21 days to achieve results.

Strategic Solutions:

1. Campaign Structure:

Implemented a well-organized campaign structure segmented by search & performance max
Utilized a combination of search, display, and shopping campaigns for maximum reach and engagement.

2. Keyword Targeting:

Conducted thorough keyword research to identify high-intent, relevant keywords with good search volume.
Employed negative keywords to exclude irrelevant searches and optimize ad spend.

3. Bidding Strategy:

Leveraged automated bidding strategies like Target ROAS or Maximize Conversions to optimize bids for profitability.
Continuously monitored and adjusted bids based on campaign performance.

4. Audience Targeting:

Implemented audience targeting based on demographics, interests, and purchase behavior to reach the right customers.

Utilized remarketing campaigns to retarget website visitors who showed purchase intent.

5. Localization:

Adapted the campaign elements (headlines, descriptions & site link) to resonate with the cultural nuances of the Gulf countries.
Ensured language and currency settings were appropriate for the target market.

Results:

  • Achieved an outstanding 11X return on investment (ROI) within the 21-day campaign period.
  • Significantly increased website traffic and conversion rates.
  • Established the brand as a leading player in the medical outfit market within the Gulf countries.
ثورة في التجارة الإلكترونية الطبية: حملة Google Ads تحقق عائد استثمار 11 ضعف في السعودية

This case study demonstrates the power of Google Ads in driving rapid growth for ecommerce businesses. By implementing the strategies outlined above, medical outfit companies can achieve significant ROI and establish themselves as leading players in the Gulf countries and beyond.

Explore other cases

Get ready to be blown away by our team`s ability to turn businesses around 360 degrees! we have a collection of web design, SEO, and social media case studies that will leave you speechless

Discover How We Can Help Your Business Grow

Get in touch with our team of digital marketing experts to help you reach your business goals.