Passap E-commerce’s Egypt meta ads: 32X ROI in 7 days.

  • Client

    Passap

Client Background

PASSAP, a leading Egyptian brand, specializes in providing high-quality refrigerators and a range of essential home appliances to the local and regional markets

Passap E-commerce's Egypt meta ads: 32X ROI in 7 days.

Challenges

This case study details the successful Meta Ads campaign for Passap e-commerce website, resulting in an impressive 32X return on investment within just 7 days in Egypt. We’ll explore the strategies and tactics employed to achieve this remarkable outcome.

Low brand awareness:

Passap lacked widespread recognition compared to established competitors.

Competitive landscape:

Strong, well-known brands dominate the Egyptian home appliance market.

Targeted reach:

Effectively reaching the desired audience within the broader market posed a challenge.

Strategic Solutions:

Data-driven targeting:

Leveraged Meta’s audience insights to identify and target specific demographics, interests, and behaviors aligned with Passap’s ideal customer profile.

Creative messaging:

Developed compelling ad creatives that resonated with the target audience, highlighting Passap’s unique value proposition and competitive advantages.

Campaign optimization:

Continuously monitored and optimized campaigns based on performance data, ensuring cost efficiency and maximizing reach.

Localized approach:

 Tailored messaging and visuals to resonate with the local Egyptian cultural context.

Campaign formats:

Utilized a mix of ad formats like image, video, and carousel ads to cater to different audience preferences and engagement styles.

Retargeting:

Employed retargeting campaigns to keep Passap at the forefront of consumers minds who had previously interacted with the brand online.

Results:

32X ROI:

Achieved a significant return on investment, highlighting the campaign’s effectiveness in generating sales and conversions.

Increased brand awareness:

Witnessed a notable rise in brand awareness and consideration among the target audience.

Improved website traffic:

Experienced a significant increase in website traffic, signifying increased interest in Passap’s offerings.

إعلانات Meta للتجارة الإلكترونية ل Passap في مصر: عائد استثمار 32 ضعف في 7 أيام

Passap’s success demonstrates the power of well-strategized and executed Meta advertising campaigns. By understanding the target audience, leveraging data insights, and crafting compelling messaging, even lesser-known brands can achieve significant results in competitive markets. This case study offers valuable lessons for brands seeking to break through the noise and gain a foothold in challenging landscapes.

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