October 17, 2021

Passap – Black Friday Performance Marketing Campaign

  • Design

    Social Media Management, Video Production

  • Client

    Passap

passap

O v e r v i e w

Passap is an Egyptian brand that manufactures high quality affordable home appliance.

They provide better offers than any of their competitors through all the available channels of communication.

C H A L L E N G E

Achieve great sales on Black Friday which is known to be the biggest sales day in the year for all brands

The challenge is real when it comes to digital marketing when all brands go out utilizing terminologies like conversion rates, ROI, and dark posts. In such a sales season, and to win such a battle, you have to play it smart with a performance marketing campaign.

T H E  G O A L

Campaign mission

Create attractive visualizations of Passap’s products’ features and offers, with which we’ll be able to reach the highest ROI and the largest amount of target customers through our digital tracking tool.

O u r   S o l u t i o n

Appealing messages within
text on visual CTA's

Starting November 2021, we ran our Black Friday campaign on Facebook, through attractive and solid visualizations of Passap’s products, along with its features and special offers. Direct and accurate targetting of our audience was also ensured by using our digital tracking tool. We made sure of delievering the right communication to the right target customers and in doing so, reaching the highest ROI.

O u r  I m p a c t

Passap’s Digital Rise

Our creative campaigns provided great results in terms of reach, impressions, interactions as well as sales. We succeeded in increasing the followers of the brand as the page’s numbers grew and the brand became more popular. We capitalized on different occasions and events with creative and catchy designs that provided great conversion results.

shopping

O u r   N u m b e r s

Numerically Measuring Our
Campagin Success

0
.3M

Video views on Facebook

0 +
K

Interations on Facebook

0
FM

Massages on Facebook

0
.1X

Return on Investment

0
%

Engagement Rate

0
%

Conversion Rate