Passap is an Egyptian brand that manufactures high quality affordable home appliance.
They provide better offers than any of their competitors through all the available channels of communication.
C H A L L E N G E
The challenge is real when it comes to digital marketing when all brands go out utilizing terminologies like conversion rates, ROI, and dark posts. In such a sales season, and to win such a battle, you have to play it smart with a performance marketing campaign.
T H E G O A L
Create attractive visualizations of Passap’s products’ features and offers, with which we’ll be able to reach the highest ROI and the largest amount of target customers through our digital tracking tool.
O u r S o l u t i o n
Starting November 2021, we ran our Black Friday campaign on Facebook, through attractive and solid visualizations of Passap’s products, along with its features and special offers. Direct and accurate targetting of our audience was also ensured by using our digital tracking tool. We made sure of delievering the right communication to the right target customers and in doing so, reaching the highest ROI.
O u r I m p a c t
Our creative campaigns provided great results in terms of reach, impressions, interactions as well as sales. We succeeded in increasing the followers of the brand as the page’s numbers grew and the brand became more popular. We capitalized on different occasions and events with creative and catchy designs that provided great conversion results.
O u r N u m b e r s
Video views on Facebook
Interations on Facebook
Massages on Facebook
Return on Investment
Engagement Rate
Conversion Rate
