SCIB is a global paint brand and is one of the top paint brands in Egypt.
We created a Facebook group that aims to encourage more painters to promote and use different SCIB products with any of their clients in order to get the best possible finishes, in addition to having the chance to share their industry experiences with fellow painters as well as participating in occasional competitions.
C H A L L E N G E
The challenge was to enroll a huge number of painters across Egypt into the group in a short period of time using posts on the group as well as digital paid ads.
O u r S o l u t i o n
in addition to a more effective solution that is starting a media buying driven campaign that appears as digital ads on Facebook. It was made so it could appear to painters all over Egypt as a sponsored ad for a long period of time promoting the benefits of joining the group.
The campaign was carefully planned, the targeting was carefully made and our designs as well as our copies were created in a collaboration between our creative and our media buying specialist so it could have the most optimum results.
O u r E x e c u t i o n
The campaign was carefully planned, the targeting was carefully made and the designs and copies were created in a collaboration between our creative and our media buying specialist so it could have the most optimum results.
O u r I m p a c t
We started hitting records starting with outstanding reach numbers of +1.6M, conversion rate of 30.6{bb6a3bdaf5d1767e261d28057b03923588f2b370f869a8c408ed11c82f562373} in relevance to our CTA that made over +45K clicks, resulting in +13K painter to join our group. The campaign was so successful that it was requested that we hold the ads as we’d already achieved and even exceeded the targeted numbers, and it was better to start working on other targets and KPI’s!
O u r N u m b e r s
Total Ads Reach
Clicks on Ads CTA
Conversions Rate
Painters Enrollment
