Fisherman is a premium brand that manufactures top-shelf seafood products of the best quality.
O v e r v i e w
C H A L L E N G E
Creating a catchy new campaign concept!
We sought to create an idea that stands out! – conceptual and visual-wise – fresh and raw like Fisherman’s tuna fish, and special and delicious just like Fisherman’s Tuna Salad cans! So many approaches are out there for us to use and apply, but simplicity was our weapon of choice!
T H E G O A L
Create a cool concept for Fisherman’s tuna Salads made into creative visuals.
O u r S o l u t i o n
A creative concept can be total chaos!
It’s actually a simple equation of inputs and outputs. If you offer such a premium product in such an easy and cool way, canned tuna mixed with different kinds of salads, what else do you need as a brand to say? Here goes our concept!
Open can, eat tuna salad. It’s that easy. Building on that copy, we created a series of colorful and appealing minimal designs for each kind of salad featuring Fisherman’s tuna salad cans in the simplest equation ever, a can + a spoon = instant satisfaction!
O u r E x e c u t i o n
O u r I m p a c t
"Raising the Bar"
We raised the bar for all creatives when it comes to tuna advertising!
Our creative concept got featured in one of the most famous creative advertising communities in the world, Ads of the World,
becoming one of our proud achievements that made such a clear creative concept for such a premium brand!