Monginis Your mom is a treat? get her a treat

  • Design

    Social Media Management, Video Production

  • Client

    Monginis

Overview

Gift mothers back some of the sweetness they keep adding to our lives

Mother’s Day is a “sweet” day when all people always try to get their mothers the best gifts as well as a special cake or dessert, celebrating the true gift of mothership. Monginis created special cakes and sweets for mothers on Mother’s Day, thinking it was about time to gift mothers back some of the sweetness they keep adding to our lives.

Challenge

Such famous and successful brand like Monginis

needed something that will standout in a such busy season that’s full of creative or emotional campaigns, something that can be creative enough to be catchy and go viral as well as being emotional enough to touch souls and warm hearts.

Our Solution

We used the famous phrase of “ Your mom is a treat ” in its right context in our video ad which helped the ad in going viral

We used the famous phrase of “Your mom is a treat? get her a treat ” in its right context in our video ad which helped the ad in going viral. We wanted to remind the audience of the importance of their mums in their lives and how their mothers have helped them in many things that are famous in our Egyptian culture. We created situations in the ads that all Egyptians have lived with their mums so that the audience can relate and so we can establish an emotional connection with them so as to increase our sales in this period. We ended the ad with encouraging people to get their mums a treat as all mothers are a lovely treat!

Our Execution

We bring ideas to life.

Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts

Impact

We Read between
the numbers.

As proudly expected, the video went viral and was heavily shared and discussed on all platforms, achieving over 401k views on Facebook only, as the catchy and famous sentence grabbed people’s attention and prompted them to use it more.

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Video views on Facebook

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Interations on Facebook

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Video views on YouTube

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Comments on Facebook

Services used

Creative Services

Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.

Video Production

Moving pictures that promote a brand or send a brand message are our bread and butter! video copies and quality is like no other! Always original and always top notch quality!

Social Media Management

Your social media cannot be in safer or more creative hands. A brand’s objective becomes Dottopia’s Persistent goal that knows no rest until completion.

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