October 17, 2021
Starting up back in 2009, Jawaker built a wide community for millions of gamers from different Arab countries,
providing an app that runs over 35 card games.
O v e r v i e w
C H A L L E N G E
Launching any business in Egypt
can always be a Tough challenge due to its Cultural diversity.
Since Jawaker is targeting the whole family
(not only the youth as some might imagine), we had to make sure we pick the most fitting commercial approach that will deliver our message and create the needed buzz all over the different social media platforms.
T H E G O A L
Campaign mission
Creating a big-time online video ad for Jawaker to raise the engagement and communication with Egyptian target customers under the campaign’s tagline and following up on it with social media posts.
O u r S o l u t i o n
Create a catchy jingle
elaborating Jawaker’s features.
We took the viewers into a visual journey to encourage them to take a Break and “gather” at Jawaker for a quick game. By following the campagin’s tagline “الدعوة عامه” and using a visually-appealing art direction, we delivered a project that we take pride in working on with our client.
O u r E x e c u t i o n
Turning our solution into a reality!
Starting from storyboard, shooting and teatment
to a high production online video ad.
O u r I m p a c t
Jawaker’s Digital Rise
The ad generated huge views on Facebook and YouTube, and it was widely shared over the different social platforms as a fun, exciting, and colorful video. It achieved great reach and received noticeable engagement, shares, and followers.
O u r N u m b e r s
Numerically Measuring Our
Campagin Success
0
K
Video views on Youtube
0 +
K
Video views on Facebook
