Jawaker An open invitation to gather!

are officially and finally launching in Egypt. Starting up back in 2009, they built a wide community for millions of gamers from different Arab countries, providing an app that runs over 35 card games in addition to several amazing features like audio chat while playing and the opportunity to establish and enroll in different clubs and competitions.

and since Jawaker is targeting the whole family (not only the youth as some might imagine), we had to make sure we pick the most fitting commercial approach that will deliver our communication and create the needed buzz all over the different social media platforms.

Through trendy and relatable lyrics, while taking the viewers into a visual journey starred by a young man along with his family, all busy with an activity of his/her own, but they still can take a break and “gather” at Jawaker for a quick game. So, based on the campaign’s tagline “الدعوة عامة نلم اللمة” and using a visually-appealing art direction of real environment with a mix of edgy animated graphics, we delivered a project that we take pride in working on with our client and all the artists that took part in this production.