Our Gathering Differences! Infinix has connected solidly and directly to the youth and their spirits through products that are made from the ground up with next-level technology and exceptional designs. Given that empowering spirit at truly affordable cost, Infinix took over a sizable share of the smartphones market in the Middle East and specifically Egypt, and the need for consistent communication in all seasons and special events has always been a must for the brand’s online and digital presence.
Overview
Infinix has connected to the youth through products that are made from the ground up with next-level technology
Challenge
Create a powerful digital video copy during Ramadan that reflects their true image and values
If we list the most special events in Egypt during the year, Ramadan surely tops that list as mostly all brands consider it a commercial fest in which they focus their communication as well as a substantial share of their yearly marketing budgets, and Infinix, couldn’t but create a powerful digital video copy during Ramadan that reflects their true image and values while relating to and celebrating the special month.
Our Solution
Infinix celebrating Ramadan with their youth audience,
in consideration of them being intensely exposed to numerous campaigns from all brands and through all possible channels, we thought of a concept that captures random moments of different profiles in our families and communities during a Ramadanian day – using a smooth and visually-appealing approach, we made sure that we deliver emotional communication of how our differences being empowered by Infinix can actually gather us all celebrating the special month of Ramadan.
Our Execution
As we close our copy with an emotional note
Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts
Impact
We Read between
the numbers.
This campaign has generated tons of views, around 6.6 million views YouTube only, and positive feedback on all social networks (YouTube, Facebook & Instagram), receiving a significant rate of engagement and shares, which proudly led to having the product sold out more than 3 times during our campaign.
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Video views on Facebook
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Video views on YouTube
Services used
Creative Services
Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.
Video Production
Moving pictures that promote a brand or send a brand message are our bread and butter! video copies and quality is like no other! Always original and always top notch quality!
Social Media Management
Your social media cannot be in safer or more creative hands. A brand’s objective becomes Dottopia’s Persistent goal that knows no rest until completion.
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Years on The market