Back in 2019, Infinix found the need to provide the market with a new smartphone that has all the new advanced
features that a user might need, in addition to a big statement regarding the battery lifetime.
C H A L L E N G E
Many smartphone companies started to provide solutions and highlight the battery lifetime issues with their users, and each started marketing and advertising various smartphones, all in their own ways trying to advertise their “new thing” regarding the battery capacity and lifetime issues.
T H E G O A L
Creating a creative video ad highlighting infinix smartphone’s battery lifetime.
O u r S o l u t i o n
Can’t go out without your charger daily? Demand a seat next to a power source everywhere you go? If your power bank is as important as your wallet, then you have fallen deep in a toxic friendship with your charger. With the new Infinix Hot 8’s 5000 mAh battery, you can finally break free from this relationship. In our campaign for Infinix, we approached this issue from the charger’s point of view and imagined how they feel about their lifestyle going everywhere with their owners, highlighting infinix’s battery lifetime that lasts up to four days,
O u r E x e c u t i o n
Starting from storyboard, shooting and teatment
to a high production online video ad.
O u r I m p a c t
This campaign has generated tons of views, in addition to high interactions and shares on all social platforms (YouTube, Facebook & Instagram); which proudly lead to the product being completely sold out more than 3 times during the campaign.
O u r N u m b e r s
Video views on Facebook
Video views on Youtube
