October 1, 2019

Infinix Hot 8 – Don’t Befriend the Charger!

  • Design

    Social Media Management, Video Production

  • Client


Infinix Hot 8 – Don't Befriend the Charger!

O v e r v i e w

Back in 2019, Infinix found the need to provide the market with a new smartphone that has all the new advanced

features that a user might need, in addition to a big statement regarding the battery lifetime.


To shine amongst the battle between smartphone companies to provide solutions highlighting the battery lifetime.

Many smartphone companies started to provide solutions and highlight the battery lifetime issues with their users, and each started marketing and advertising various smartphones, all in their own ways trying to advertise their “new thing” regarding the battery capacity and lifetime issues.

Infinix Hot 8 – Don't Befriend the Charger!

T H E  G O A L

Campaign mission

Creating a creative video ad highlighting infinix smartphone’s battery lifetime.

O u r   S o l u t i o n

We used the fantasy concept of "Don't Befriend the Charger!"

Can’t go out without your charger daily? Demand a seat next to a power source everywhere you go? If your power bank is as important as your wallet, then you have fallen deep in a toxic friendship with your charger. With the new Infinix Hot 8’s 5000 mAh battery, you can finally break free from this relationship. In our campaign for Infinix, we approached this issue from the charger’s point of view and imagined how they feel about their lifestyle going everywhere with their owners, highlighting infinix’s battery lifetime that lasts up to four days,

Infinix Hot 8 – Don't Befriend the Charger!

O u r  E x e c u t i o n

Turning our solution into a reality!

Starting from storyboard, shooting and teatment
to a high production online video ad.

Infinix Hot 8 – Don't Befriend the Charger!

O u r  I m p a c t

Infinix’s Digital Rise

This campaign has generated tons of views, in addition to high interactions and shares on all social platforms (YouTube, Facebook & Instagram); which proudly lead to the product being completely sold out more than 3 times during the campaign.

Infinix Hot 8 – Don't Befriend the Charger!

O u r   N u m b e r s

Numerically Measuring Our
Campagin Success

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Video views on Facebook

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Video views on Youtube

Infinix Hot 8 – Don't Befriend the Charger!