October 1, 2019

Infinix Hot 8 Don’t Befriend The Charger

  • Design

    Social Media Management, Video Production

  • Client

    Infinix

Overview

That's where Infinix found the need

Back in 2019, smartphones were increasingly getting smarter, but their batteries were actually getting dumber and dumber as every new technology probably consume more charge that it used to do – that’s where Infinix found the need to provide the market with a new smartphone that has all the new advanced features that a user might need in addition to a big statement regarding the battery lifetime.

Challenge

Smartphone companies started to provide solutions and highlight the battery lifetime

Many smartphone companies started to provide solutions and highlight the battery lifetime issues with their users, and each started marketing and advertising different products, all in their own ways trying to advertise their “new thing” regarding the battery capacity and lifetime issues.

Our Solution

How many times do you meet your charger every day? If you can’t go out without it, if you demand a seat next to a power source everywhere you go

How many times do you meet your charger every day? If you can’t go out without it, if you demand a seat next to a power source everywhere you go, and if your power bank is as important as your wallet, then you have fallen deep in a toxic friendship with your charger. With the new Infinix Hot 8’s 5000 mAh battery you can finally break free from this relationship, but how do you think the chargers feel about that? In our campaign for Infinix, we approached this issue from the charger’s point of view and imagined how they feel about their lifestyle going everywhere with their owners and then how does the Infinix charger feel that his owner only visits him once every four days.

Our Execution

Turning our solution into a reality!

Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts

Impact

We Read between
the numbers.

This campaign has generated tons of views, around 6.6 million views YouTube only, and positive feedback on all social networks (YouTube, Facebook & Instagram), receiving a significant rate of engagement and shares, which proudly led to having the product sold out more than 3 times during our campaign.

0
K

Video views on Facebook

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Video views on YouTube

Services used

Creative Services

Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.

Video Production

Moving pictures that promote a brand or send a brand message are our bread and butter! video copies and quality is like no other! Always original and always top notch quality!

Social Media Management

Your social media cannot be in safer or more creative hands. A brand’s objective becomes Dottopia’s Persistent goal that knows no rest until completion.

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