How we launched Moona Foods’ new brand identity?

  • Client

    Moona Foods'

  • Service

    Digital Communication

Client Background:

Moona Foods is a premium Arabic brand for powdered foods with a delicious authentic taste in Jordan.


  • The lack of brand awareness for Moona Foods products “Soups- Chicken Stock – Bechamel” with the new brand identity.
  • The low customer base on digital platforms.
  • Unclear art direction with no specific theme
  • Unclear specified message to communicate with the product’s features.
How we launched Moona Foods' new brand identity?

Strategic Solutions:

  • Elevated the brand’s visuals to a whole new level through consistent and high-quality static and animated videos to hammer on the authentic tasty features of Moona Foods products after the new brand identity highlighting The New Packaging.
  • We focused on cozy and nostalgic moments to empower the emotional bond between customers and the brand.
How we launched Moona Foods' new brand identity?


After elevating the new brand identity with the visuals, we’ve successfully created a unique visual style and art direction which has led to an increase in awareness of the new brand identity of Moona Foods’ new packaging.

How we launched Moona Foods' new brand identity?

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