March 31, 2021

Faragello Foods Egypt – Without Colors!

  • Design

    Social Media Management, Video Production

  • Client

    Faragalla

O v e r v i e w

Faragello Foods Egypt creates a unique range of food and drinks products.

15 factories have been established to supply more than 1000 products and to carry out exports to over 90 countries around the globe.

C H A L L E N G E

Creating a massive awareness
campaign for their new product to
reach their target audience.

Faragello was facing a challenge regarding their customers’ perception of being old-fashioned and well-known for providing moderate quality products compared to other competitors, particularly in the beverage business. Furthermore, they needed to run a massive awareness campaign for their new product in order to their target audience from their competitors.

T H E  G O A L

Campaign mission

Creating a creative campaign for FaragelloFoods’ new product in order to reach their target audience.

O u r   S o l u t i o n

Creating outstanding visuals while using a youthful voice to capture the minds of youth.

We started with a digital campaign to highlight the product’s qualities through outstanding visuals, while using a youthful voice to capture the minds of youth; our new target.
Moreover, in response to suspicious views of the product’s quality and to those who think it’s full of preservatives and chemicals, we created “Mn their Alwan” or “Without colors” to ensure that the product is natural and made out of high quality.
Finally, to promote our grape juice, which was a fan favorite, we launched the “Ainab awy” or “Very much grape!” campaign. In Arabic, the word “Ainab” has two meanings. The first is grape, and the second is used by Egyptian youth to describe something cool or perfect.

O u r  E x e c u t i o n

Creating strong and creative visuals and
motion graphics to capture the minds of youth through social media posts.

Creating strong and creative visuals and motion graphics to capture the minds of youth through social media posts.

O u r  I m p a c t

Faragello Foods' Digital Rise

Our campaigns generated huge success. The Facebook fan page reached 330k likes and fans were engaging with us on a daily basis with an average of 3k likes, 100 comments, and 50k organic reach.
It was an instant success with this brand and it could be attributed to nothing but powerful concepts, outstanding designs, photography, and, of course, flawless page moderation.

O u r   N u m b e r s

Numerically Measuring Our
Campaign Success

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K

Facebook Page Likes

0 +
K

Total Reach on Facebook

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K

Daily Engagement on Facebook

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Clorox Billboard – Tougher than tough stains!