March 31, 2019
Crystal is one of the top, most famous and influential brands in Egypt in the field of ghee, butter and oil.
O v e r v i e w
C H A L L E N G E
Creating a touching video ad to make mother's day special was of utter importance to improve the brand's positioning.
Hammering on the campaign’s copy “ابدعي”, and incorporating Mothers’ Day within it was our challenge.
Mothers affect and change the lives of everyone around them. Sending an emotional message through Crystal that touches the hearts of all Egyptian families.
T H E G O A L
Campaign mission
Mothers are generally, Crystal’s main targeted sector and so making their day special and go viral with an emotional message was our mission.
O u r S o l u t i o n
Create an Emotional Video to Promote the Impact of Mothers
Our mothers are always a source of inspiration, affection, and creation. Whether it’s cooking a great meal, hosting a birthday party, or a loving and safe atmosphere for the family.
We wanted to show how mothers are creative and innovative, every day when it comes to taking care of their families or themselves.
Supporting, encouraging, acknowledging, and showing the mothers of Egypt our appreciation was paramount to our video of the campaign; so that we can touch mothers across the country.
O u r E x e c u t i o n
Turning our solution into a reality!
Starting form drawing the storyboard, making the treatment, shooting to generating the campaign’s video ad.
O u r I m p a c t
Crystal's Digital Rise
The ad generated over tons of views on Facebook and YouTube, and it was widely shared over the different social platforms as a touching and emotional message to all mothers on Mother’s Day.
It achieved great reach and received noticeable engagement, praise, shares, and generated significant followers.
O u r N u m b e r s
Numerically Measuring Our Campaign Success.
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Video views on Facebook
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Video views on Youtube
