Crystal Ghee Mother’s Day ‘19 Campaign

  • Design

    Social Media Management, Video Production

  • Client

    Crystal

Overview

Mothers are the backbone of all Egyptian families!

Their problem-solving and innovation when it comes to taking care of their families are unmatched. They are always the warm shoulder and the family go-to person when it comes to handling any problems or creating a joyous and loving atmosphere. We wanted to tell the world how mothers create and innovate every day, simply by being themselves, in both the simplest and the most complicated issues. Their impact and influence are simply irreplaceable.

Challenge

Such famous and successful brand like Monginis

needed something that will standout in a such busy season that’s full of creative or emotional campaigns, something that can be creative enough to be catchy and go viral as well as being emotional enough to touch souls and warm hearts.

Our Solution

Create an Emotional Video to promote our Mothers impact

Our mothers are always a source of inspiration, affection, and creation, whether it’s creating a great meal, a birthday party, or a loving and safe atmosphere for the family. We wanted to show how mothers are creative and innovative, every day when it comes to taking care of their families or themselves. They spread happiness to their families with their everyday activities that are naturally creative out of their motherhood instinct. Supporting, encouraging, acknowledging, and showing the mothers of Egypt our appreciation was paramount to our campaign so that we can touch mothers across the country.

Our Execution

We bring ideas to life.

Starting form drawing the storyboard, making the treatment, shooting, photography and social media posts

Impact

We Read between
the numbers.

The ad generated over 1.6 million views on Facebook and around 500k views on YouTube, and it was widely shared over the different social platforms as a touching and emotional message to all mothers on Mother’s Day. It achieved great reach and received noticeable engagement and shares as well as generating significant followers

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M

Video views on Facebook

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Video views on Facebook

Services used

Creative Services

Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.

Video Production

Moving pictures that promote a brand or send a brand message are our bread and butter! video copies and quality is like no other! Always original and always top notch quality!

Social Media Management

Your social media cannot be in safer or more creative hands. A brand’s objective becomes Dottopia’s Persistent goal that knows no rest until completion.

To align our Brand strategy with our digital platforms and boost brand equity across our segments, willingness to help and support whenever needed.
Nader Hatem Bennouna

Senior brand manager at Arma

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