Clorox is a top-tier multinational brand that has a rich history and a significant portion of the market share when it comes to competition. It’s a well trusted brand which people have been relying on and using for decades in Egypt and across the globe. It has become a household brand across all Egypt, whether it’s the bleach or the colored clothes cleaner, Clorox is the number 1 brand of every house’s choice.
Give Clorox's stain remover the vibrant look it deserves
Raise the awareness for the colored clothes stain remover
liquid and powder, as their bleach have gained enormous popularity across the world and over the years while the liquid and the powder weren’t quite there yet. The brand wanted to give the color liquid cleaner and powder an edge so that it can become as massive and well known as the bleach. A creative, colorful, clear and an eye-catching billboard that also shows the power of the product and brand was to be made clearly with a strong message and a powerful visual. The billboard had to have a powerful message that was found in our creative copy يشد أشد بقعة and then follow Clorox’s detailed brand guidelines.
Our concept was to simply show the brand and product in its full power.
We used the brand’s colors to create a stunning and an attractive visual that would instantly grab the eyes of all passersby. The concept spoke of the strength of the product in removing stains from colored clothes and showed that powerfully and clearly in the billboard art. The carefully chosen and harmonious colors of the billboard proved to provide a clear and distinct awareness message that the product needed.
The billboards stayed up for over a month grabbing the eyes of masses all around Egypt,
appreciating the powerful communication and visualization. The choice of color, theme and message brought a certain harmony to the billboard’s art direction, being very catchy yet so easy on the eye and appealing to look at. The product certainly gained more popularity, raising the needed awareness about as well as its market share among other similar products. The billboard was a very successful one that it ran all over Egypt onto the most major billboard spots that a brand can feature its advertisements on.
Dazzling campaigns, copies, video productions and much more are things rooted passionately within Dottopia. so we treasure originality and out of the box thinking.
The team was very flexible and cooperative and they always respected the needed amends in the designs and went back and forth several times to come up with the amazing design we did.
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