BLUE BUS, a leader in Egypt’s bus ticket reservation sector, aimed to redefine the traveler booking experience, the client requested to improve online visibility and drive conversions via strategic SEO.
Blue Bus, The leading Bus Ticket Company in Egypt
- SEO Accessibility Issues: Numerous technical SEO hurdles were impeding search engine accessibility, and diminishing performance on major search engines.
- Misaligned Keyword Strategy: Initial strategies mistakenly targeted a competitor’s name, leading to ineffective SEO efforts.
- Difficult target market competition: The online travel industry faces intense competition, making it crucial to stand out in search engine results.
- Conducting an audit of website technical issues: Conducting in-depth analysis to identify and address technical SEO issues, ensuring the website adheres to best practices.
- Targeting correct keywords: Excluding the competitor’s name from the site’s content and replacing it with carefully selected keywords relevant to the bus ticket reservation industry.
- Comprehensive competitive analysis: Conducting a thorough analysis of competitors, identifying strengths, and weaknesses, and implementing strategies to outperform them.
The organic search traffic soared by 43.9% in one month, demonstrating the effectiveness of our SEO strategies. This surge in organic discovery also led to a notable increase in conversion rates and organic sales, which rose by 25.9%.
A key part of our strategy was attracting new users, and we succeeded in increasing the proportion of new users from search engines by 52%, a clear indication of expanding market reach.
Not only did we enhance user acquisition, but our focused efforts also significantly improved keyword rankings. A notable achievement was elevating the website’s ranking for a critical keyword from the 44th to the 2nd position. Furthermore, for one of the most crucial keywords in the industry, we achieved the top ranking on Google, surpassing all competitors and establishing BLUE BUS as a leading force in the online travel booking sector.
Read Some Of Our Successful Cases
Get ready to be blown away by our team’s ability to turn businesses around 360 degrees! We have a collection of web design, SEO, and social media case studies that will leave you speechless.
MCK to Google’s First Page in a few Days!
Crystal – Chef’s Secret
Discover How We Can Help Your Business Grow
Get in touch with our team of digital marketing experts to help you reach your business goals.